The abbreviation for the United States Environmental Protection Agency is the EPA, and these initials are widely spoken and recognized. To take advantage of this fact, we developed a graphic identity that emphasized the initials and connected them to a simplified version of the seal that previously was the agency’s only identification mark.

In 2017 Chermayeff & Geismar & Haviv worked together with Standards Manual and AIGA to reprint the EPA Graphics Standards System. Once available only to EPA employees, the extensive graphics system can now be seen the public that it serves. More information can be found here.